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Coinbase becomes a premium partner of Borussia Dortmund

 


The eight-time German champions Borussia Dortmund and Coinbase are expanding their partnership. We are excited to work with BVB and to strengthen our commitment to the German market. Regarding the strengthening of the partnership, Coinbase Europe boss Daniel Seifert said that both Borussia Dortmund in the sporting world and Coinbase with its cryptocurrency platform "stand for innovation, trust, and responsibility.".


At Borussia Stadium, a Coinbase banner.

Coinbase is beginning a comprehensive marketing offensive with the assistance of the partnership. Plans call for perimeter advertising, cam carpets, and a sizable social media advertising campaign in Singal Iduna Park. "The cryptocurrency industry presents exciting opportunities, and it is important to us to work with a reliable partner in this promising field," says BVB Managing Director Carsten Cramer.


Sports are becoming more and more prevalent with cryptocurrency.

For a while now, the cryptocurrency industry has been enlarging into the sports industry. At the recent FIFA World Cup in Qatar, cryptocurrency already had a role. Additionally, an increasing number of elite clubs are introducing their own fan tokens and blockchain projects. This development is made more obvious in Germany thanks to the collaboration between Coinbase and Borussia Dortmund, which also increases the industry's visibility in the media. However, many cryptocurrency businesses, including the Singaporean exchange Crypto . com, had overspent their significant marketing budgets in the previous year.

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