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Metaverse: FC Barcelona and Real Madrid register Web3 trademarks



 Two of football's biggest clubs are now officially joining the Metaverse.

The two Spanish football clubs Real Madrid and Barcelona are collaborating on crypto transactions and Web 3 Metaverse products. Real Madrid and FC Barcelona filed a trademark application with the United States Patent and Trademark Office (USPTO) on August 5, 2022 .


Which products does the application cover?

Licensed USPTO attorney Mike Kondoudis tweeted Aug. 11 that the trademark application covers, among other things, virtual reality and cryptography software, downloadable software for using electronic wallets, and software for managing crypto transactions using blockchain technology. In addition, according to the filing, gaming products for the Metaverse could soon be on the market.


At the beginning of June, there were already two crypto trademark applications filed by members of the English Premier League (EPL) . In July, Premier League football club Crystal Palace also registered a trademark covering NFT and crypto products.


Metaverse and NFT trademark filings at record highs

The expansion into the Web 3 and associated trademark applications is not limited to football or even sports. According to the responsible trademark office, Mastercard registered at least 15 trademarks related to cryptocurrencies, NFTs and the Metaverse. At the end of December 2021, Walmart also registered at least seven brands, which indicate that the retail group is entering cryptocurrencies and NFTs. In addition, American bakery company Panera registered a trademark for the “ Paneraverse ”.


It is estimated that over 2,700 applications related to the Metaverse were filed with the USPTO between January 1 and May 31, compared to only 507 applications in the same period last year. According to McKinsey & Company, global investment in the Metaverse was $120 billion through May this year, double the total for all of last year.


Additionally, trademark applications filed with the USPTO related to NFTs are also increasing.


As Kondoudis further stated, over 4,000 NFT-related trademark applications were registered with the USPTO between January 1 and May 31, 2022, compared to 363 applications in the previous year.

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