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Meta is testing NFTs on Instagram Stories in combination with Spark AR

 


The Facebook group Meta, which also owns Instagram, announced on Wednesday that NFTs are to be integrated into Instagram Stories via the augmented reality platform Spark AR.


Meta CEO Mark Zuckerberg explains that the company is "expanding initial testing to allow even more content creators to showcase their NFTs on Instagram." The associated press release further states: "Creators and collectors will soon be able to exchange their digital crypto collectibles via Facebook and Instagram as soon as we also test this new feature on Facebook with selected creators".


Zuckerberg confirms that Facebook should definitely support NFTs in the future:


“We will be testing this feature on Facebook very soon. We will start with a small group of selected creators so that sharing via Instagram and Facebook is possible. In addition, we will soon be testing NFTs in combination with Spark AR on Instagram Stories.”

In May, Meta launched its own collection of digital collectibles, which the company described as "an entirely new way for users and creators to share NFTs via Instagram."


Earlier this week, Meta also announced that it would develop common standards for the Metaverse together with other tech companies. The alliance wants to impose its own ethical guidelines for working on Web3 and Metaverse, which should apply across the industry. The participants in the initiative include influential names such as Adobe, Epic Games, Microsoft, Nvidia and Qualcomm. Interestingly, Apple is not on board.


Meanwhile, Meta is far from the only social network working to incorporate NFTs. Competitor Twitter had already integrated the non-fungible tokens (NFT) in January. Twitter users can now connect their Ethereum wallets to their accounts and in this way have their NFTs displayed as profile pictures in the network.

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