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Cristiano Ronaldo and Binance Partner: Web3 for Football Fans

 


Soccer superstar Cristiano Ronaldo has signed an exclusive multi-year NFT partnership with crypto exchange Binance. As part of this collaboration, football fans will be introduced to the Web3 ecosystem through global NFT campaigns. 


In the announcement, Binance states that the partnership aims to create multiple NFT collections featuring Cristiano Ronaldo. These will be sold exclusively through the Binance NFT platform and the first collection is due out later this year.


Changpeng Zhao , the CEO and founder of Binance, praised Cristiano Ronaldo's achievements in football, noting that the sportsman has "become an icon in various industries beyond sport". Zhao also said:


"Through his authenticity, talent and charity work, he has built an extremely loyal fan base."

Zhao further stated that Binance looks forward to offering Ronaldo fans "exclusive opportunities to connect with Ronaldo" if they own pieces from the NFT collections. Meanwhile, the football superstar also commented on the planned NFT drops. He explained that the fans would certainly be happy about it. Ronaldo further said: 


"The relationship with the fans is very important to me, so the idea of ​​enabling unprecedented experiences through the NFT platform is something I wanted to do as well."

In March, Ronaldo was rewarded with crypto tokens for his sporting achievements . The soccer star received JUV tokens for every goal he scored in his career. This is the official fan token of the Italian football club Juventus Turin.


Despite the current crypto winter, the Binance CEO was optimistic in early June. Zhao stated that this is the third crypto winter for him and the second for Binance. So the team knows how to navigate a bear market. He also said the exchange will use this as an opportunity to hire professionals who are more readily available during this time.

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