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After problems at the Champions League final: Greater acceptance of NFT tickets in France possible

 


The chaos leading up to the UEFA Champions League final could see NFTs gaining traction in ticketing for sporting events in France. The country has already said it intends to use NFT tickets during the 2023 Rugby World Cup and the Paris 2024 Olympics. 


Lots of counterfeit tickets were used at the Champions League final, causing chaos. The police had to use tear gas to restore order. Meanwhile, the match between Liverpool FC and Real Madrid has been postponed. The French government's Olympic Envoy, Michel Cadot, presented a report to the French Prime Minister's Office last week recommending measures to prevent unrest at sporting events in the future. One of these measures is the use of NTF tickets.


The introduction of the new ticketing system ahead of the rugby event and the Olympic Games "would make it possible to prepare the planned systems and introduce the working methods and management reflexes with multiple actors to deal with difficulties", Cadot said in the report .


The French system envisages issuing non-transferable, digital-only tickets using blockchain technology and QR codes. Tickets would be distributed via SMS shortly before the event and activated in a security zone around the venue.


NFT ticketing increases event security and profits for their sponsors by preventing counterfeit tickets and scalping. Scalping means that someone buys the ticket and resells it on a secondary market at a far higher price. Other functions, such as access to the VIP area or receiving souvenirs, can also be programmed into NFT tickets. NFTs can therefore not only be used as tickets. NFT collectibles have been a common marketing strategy for many teams since 2020 and are growing in popularity. They can even be programmed to involve fans in voting and receive physical collectibles.

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