This Formula 1 star is the new face of crypto exchange OKX

Exchange OKX has brought McLaren Formula 1 driver Daniel Ricciardo on board as a brand ambassador. This emerges from a press release from May 27th.

Accordingly, Ricciardo is said to have an “ambassador role” during the 2022/2023 racing season in a “multi-year partnership” with the crypto exchange.

As part of the cooperation, the Formula 1 driver should, for example, provide educational work on trading in cryptocurrencies.

"The fan experience will be at the heart of what we do together, so expect big things from us this year," Ricciardo explained.

He himself is a crypto fan, according to the press release. "After spending time with Daniel and talking about his passion for crypto trading, it was obvious that he would be a seamless fit for OKX," said Haider Rafique, Chief Marketing Officer at OKX.

Other crypto exchanges are also pursuing the strategy of sports sponsorship to increase their reach. In particular, the Exchange Crypto.com is known for its numerous partnerships in the sports sector .

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