Madonna teams up with popular artist Beeple to help women and children in need with a new NFT project.
Pop icon Madonna surprised her fans with her first NFT purchase back in March 2022. Madonna bought an APE-NFT from the popular Board Ape Yacht Club for over half a million dollars, which she now uses as her profile picture on her Twitter account. She stated at the time that she was "ready for the Metaverse." Now, Madonna is collaborating on a new NFT project with artist Beeple (Mike Winkelmann), who made one of the world's highest-priced NFT sales and is already a philanthropist. The two artists want to stand up for the rights of people and children and support them financially.
NFT videos for charity
The NFT collection itself is a video collection and is called “Mother of Creation” . In the three videos released Monday, Madonna can be seen naked "giving birth" to plants, animals and technology.
The NFT sale will take place on May 11, 2022 at 6 a.m. EST and will end on Friday, May 13, 2022. The NFTs will be auctioned on the NFT marketplace SuperRare. Profits go to the following organizations:
NationBailout: An organization that fights for the rights of African Americans.
The organization V-Day , which campaigns for women's rights and equality. The funds go to the City of Joy project , which helps women in Congo.
And to Voicesofchildren, which has been taking care of the children who have become victims of the Ukraine conflict since 2015.
Madonna and Beeple worked on the project for more than a year. She commented on the process on the project's website, saying:
“When Mike and I decided to work together on this project a year ago, I was thrilled at the opportunity to share my vision of the world as a mother and an artist with Mike's unique perspective. It has been an amazing journey to develop this project from an intellectual idea to an emotional story that becomes art. I wanted to explore the concept of creation, not just the way a child comes into the world through a woman's vagina, but also the way an artist gives birth to their creativity. Most importantly, we wanted to take this opportunity to help mothers and children who need help the most at the moment.”
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