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Gucci will start accepting crypto payments before the end of May



 Italian fashion label Gucci has announced that it will start accepting cryptocurrencies by the end of the month.


111 stores, more than 12 cryptocurrencies

The fashion label starts in five of its stores in the USA. The first Gucci items can be purchased at the pilot locations in New York, Los Angeles, Miami, Atlanta and Las Vegas. The brand then plans to expand to all 111 stores in North America.


It is good news for the crypto market that payment options are becoming more popular. Vogue reports that the store will accept more than 12 cryptocurrencies, including Bitcoin, Bitcoin Cash, Ethereum, Wrapped Bitcoin, Litecoin, Shiba Inu, Dogecoin and five USD-pegged stablecoins. But how does it work?


Customers who want to pay with crypto in-store will receive an email with a QR code. This allows them to pay through their crypto wallet. According to Vogue, employees will even receive training and education on crypto, NFTs and Web3 in preparation for the launch.


Gucci in der Metaverse

This is also necessary, because Gucci is very busy with these developments. The fashion label launched two NFT collections in 2022. Furthermore, Gucci has also expanded into Web3 by buying land in the virtual world of The Sandbox. You don't hesitate and fully step into this new world of possibilities.


"Gucci is always striving to embrace new technologies where they can provide an enhanced experience for our customers," CEO Marco Bizzarri said in a statement. "Now that we are able to integrate cryptocurrencies into our payment system, it is a natural progression for customers who would like to have this option available."


So we will be seeing a lot more from this fashion label in the near future. Nothing is currently known about a possible expansion into Europe, but with the speed at which they are adopting these technologies, it shouldn't belong.

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