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Super Bowl LVI: These crypto exchanges bring commercials



 This year, two crypto exchanges secured the immensely expensive commercials during the Super Bowl halftime break.


The annual Super Bowl is the sporting event par excellence in the USA. The Cincinnati Bengals and the Los Angeles Rams face off in this year's NFL championship final. At no time is television advertising time more expensive than during the finals halftime break - the cost of a commercial at Super Bowl LVI is $6.5 million for 30 seconds. . This time, however, the broadcast will be more about cryptocurrencies than ever before. Because the crypto exchange FTX bought a commercial for the Super Bowl in October. Just days before Christmas , rival exchange Crypto.com followed suit.


However, the commitment of the exchanges is not limited to placing Super Bowl commercials. Because exchanges like FTX, Crypto.com, Coinbase and Binance have been investing millions of dollars in sports marketing for quite some time. The goal is quite clearly to inspire new customers for their own stock exchange and to increase the level of awareness of the company. 


We're really coming from behind in terms of notoriety. When someone first enters the crypto world, we found that they have never heard of FTX.


, FTX CEO Sam Bankman-Fried told Decrypt . In order to change that, the stock exchange is also involved in Formula 1 with Mercedes, for example . 


Another crypto exchange making an appearance at the Super Bowl?

In addition, trading cards from a sporting context play an immense role in the NFT market. However, it is by no means certain that FTX and Crypto.com will remain the only major crypto names making an appearance at the Super Bowl this year. The big rival Coinbase has not officially announced a commercial and is more active in the NBA. However, last week Bud Light launched a campaign with Nouns NFT . It is based on a Nouns DAO poll, which could include Nouns images shown at the Super Bowl.

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