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Study – A quarter of people will spend at least an hour a day in the Metaverse by 2026

 


The new study by technology and consulting firm Gartner projects that by 2026, a quarter of the population will spend at least an hour a day in the Metaverse. The study also predicts that people will continue to expand their movements in the virtual world by engaging in a wide range of social, recreational, shopping and educational activities.


The hype surrounding the Metaverse will attract numerous companies and entrepreneurial offers

The study claims that the Metaverse hype is slowly helping companies move into the virtual world to expand their businesses. According to the study, companies and brands have already started building the right infrastructure to enable people to explore the Metaverse by allowing them to shape their virtual identities in the digital world.


“Vendors are already building ways for users to recreate their lives in digital worlds… From visiting virtual classrooms to buying digital lots to building virtual homes, these activities are currently being conducted in separate environments. Ultimately, they will take place in a single environment - the metaverse - with multiple goals across different technologies and experiences.” said Marty Resnick, research vice president at Gartner.


Because the virtual world is not owned or operated by any single entity or organization, the study anticipates that the Metaverse will have a virtual economy powered by "digital currencies and non-fungible tokens."


According to Gartner Vice President Marty Resnick, by 2026 nearly 30% of companies will launch their virtual businesses on the Metaverse.


“Enterprises will have the opportunity to expand and improve their business models in unprecedented ways by evolving from a digital company to a metaverse company… By 2026, 30% of companies worldwide will have products and services ready for the metaverse. "


According to multiple sources, the Metaverse is a potential $1 trillion market that continues to grow and expand every day. The Gartner report notes that Metaverse technology is still in its infancy and urges investors to take the time and thoroughly research the virtual world before adopting it as a core business model.

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