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FarmVille developer Zynga: First NFT games planned for this year

 


Mobile gaming giant Zynga has opened up about its plans for NFT gaming and Web3 acquisitions in 2022.


San Francisco-based game developer Zynga, best known for FarmVille and CSR Racing games, has announced plans to release its first blockchain and NFT games this year.


The billionaire gaming studio first made headlines in the crypto world last year when it appointed gaming industry veteran Matt Wolf as vice president of blockchain gaming. He should guide the company's next steps into the emerging industry.


Zynga has also announced plans to increase the current blockchain gaming team from 15 to up to 100 people by the end of this year. The company could also soon be owned by video game giant Take-Two Interactive, publisher of Grand Theft Auto. He has publicly announced a $12.7 billion acquisition that is expected to close in the first quarter of 2023.


Speaking to Axios about the company's NFT plans, Wolf said upcoming blockchain-based games will be brand new titles. It makes "no sense" to integrate NFTs into existing games like FarmVille.


He said players can expect the new games to look similar to Mafia Wars . This was a now-defunct social media game in which players took on the role of a gangster and built a criminal organization.


Zynga has ventured into the sometimes controversial blockchain gaming space more than many other traditional gaming companies. Many game studios have been hesitant as cryptocurrency-related features have often drawn criticism from disgruntled gamers.


With some games where NFTs have been added , players feel that the companies are just looking for new ways to take money out of their pockets.


Wolf clarified that the company's game developers always have the option to opt in or out of NFTs. He apparently learned that lesson from the internal protests against the technology at other gaming companies, namely EA and Ubisoft .


Despite the criticism, Wolf sees NFTs and blockchain technology as the obvious next step in Zynga's evolution. Tokenized systems create new and more realistic forms of value, ownership and wealth creation for players.


"Our goal is to expand Zynga's reach and drive greater engagement and retention by creating integrated experiences that empower players in their gaming journey."



Speaking to The New York Times, Wolf also said he's aware of the challenges of NFT gaming: "It's ultimately about the community. We believe in giving people the opportunity to make money while playing."

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