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Touchdown - crypto exchanges want to run commercials at the Super Bowl 2022

 


Two American crypto exchanges want to attract the greatest possible attention with commercials in the Super Bowl football final.


The two crypto exchanges Crypto.com and FTX be on February 13 commercials as part of the acclaimed football final "Super Bowl" switch . With this, both platforms want to take the next big step in broad public awareness.


The Super Bowl is the most watched live event on American television every year and is now also enjoying great international popularity. The advertising blocks are correspondingly expensive because they guarantee the greatest possible attention. 30 seconds of advertising time cost an average of more than 5 million US dollars.


The two crypto trading platforms are apparently ready to dig deep into their pockets, but the advertising effect achieved could more than justify the investments. Super Bowl spots are often a hot topic for days after the finale, because advertisers run to their creative peak here to ensure that their product stands out from the crowd. It remains to be seen what ideas the two trading platforms will come up with.


Crypto.com has already put out feelers in the direction of professional sports on another level, for example the crypto exchange recently entered into a partnership with the Los Angeles-based soccer club Angel City Football Club. In addition, the crypto company has now also been able to secure the naming rights to the venerable Staples Center in Los Angeles, which has been the home ground of the successful Los Angeles Lakers basketball team for many years. The sports hall will be called the Crypto.com Arena for the next 20 years. A privilege called for a whopping $ 700 million.


In the accompanying statement , Crypto.com co-founder Kris Marszalek stated with a broad chest that his company “wants to find new and creative ways so that cryptocurrencies can positively influence the future of sports, art and technology”.


Meanwhile, the FTX is also investing heavily in its marketing. As early as October, the crypto exchange announced that it wanted to run a commercial in the Super Bowl. The company had previously signed an advertising contract with football star Tom Brady and his wife, model Gisele Bündchen.


Earlier this year the FTX could then also naming rights to a basketball gym secure , but the platform paid "only" 135 million dollars for 19 years for the home of the Miami Heat from named FTX Arena immediately.


Last year, blockchain and crypto were already part of the Super Bowl advertising via Non-Fungible Tokens (NFT). Thus, the association of Mexican avocado producers had an advertising campaign connected in which the consumer digital avocados collect and could be exchanged for block chain rewards.


Ivonne Kinser, Head of Marketing at Avocados From Mexico, confirms that the campaign was a complete success, reaching almost 3.2 billion interactions on social media.

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