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Ferrari: NFT partnership with blockchain company Velas


 

Ferrari wants to bring out exclusive digital content for its fans in collaboration with the Swiss blockchain startup Velas.


he Italian luxury sports car manufacturer Ferrari is entering the blockchain industry and entering into a partnership with the Swiss blockchain startup Velas Network.


Ferrari officially announced on Monday that the company and Velas will be issuing "exclusive digital content" for several years. Velas is also the main sponsor of the Ferrari Esports Series, the online series that competes in the F1 Esports Series. This is an official digital championship in which all teams of the FIA ​​Formula 1 World Championship participate.


The announcement said Velas is a major player in the digital asset and blockchain industry. The startup's focus is on NFTs:


"As a global player in the blockchain and NFT sector, Velas has distinguished itself through the performance and innovation of its services and its technological leadership role. It is precisely these characteristics that it shares with the team in Maranello."

Scuderia Ferrari General Manager Mattia Binotto said that Velas was selected as one of the premium partners because the two companies share common values ​​such as innovation and the performance of technologically advanced products and services.


Velas co-founder and newly appointed CEO Farkhad Shagulyamov said it was natural for Velas to partner with "another icon of excellence, namely Ferrari".


"Velas has introduced an innovative variety of breakthrough technologies to the blockchain and related products that are now showcased at the forefront of motorsport," he said.


Velas is an open source blockchain network that combines the best features of centralized and decentralized tools. In October, the company introduced US dollar 100 million for startups ready to build on the Velas block chain. That's a significant increase from the originally planned $ 5 million.



Velas (VLX), the native token of the Velas blockchain, has grown significantly lately. The token is at $ 0.346, up around 4 percent in the past 24 hours, according to data from CoinGecko. VLX is up more than 70 percent in the past seven days.

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