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87% of Bitcoin investors also own other digital currencies - Grayscale Research



The third Bitcoin investor study by Grayscale shows that interest in Bitcoin is growing all the time. Older investors as well as female investors are showing more interest in the asset - the perception of Bitcoin is becoming increasingly positive.


Grayscale Investments has published the third Bitcoin investor study. This is about perspectives and the mood surrounding the asset BTC . The annual report reveals several interesting insights regarding investing in the asset. The study was carried out by Grayscale and the financial market research firm 8 Acre Perspective.


The report looks at, among other things, the profile of Bitcoin investors, familiarity with the asset, motivations for investor interest, barriers to investment, and the impact of Bitcoin ETFs . The two companies identified a few key issues that emerged in 2021. Among them is the idea of Bitcoin as a store of value - amid rising inflation concerns - and the growing interest of older investors.


1,000 U.S. consumers responded to the survey in mid-August 2021. One of the key takeaways from the report was that 59% of investors are interested in Bitcoin as an investment. In comparison: in 2019 it was 36%, in 2020 it was 55%. Furthermore, 87% of Bitcoin investors also hold other digital currencies.


And that is just the beginning…

Perhaps more significant is the fact that older investors have shown a growing interest in Bitcoin investment products. 46% of 55 to 64 year olds are interested in BTC investment products, compared to just 30% in 2020. Female investor interest also rose from 47% in 2020 to 53% in 2021.


Michael Sonnenshein, CEO of Grayscale Investments, said that while attitudes towards cryptocurrencies are changing, the industry is still in its infancy:


“While it's encouraging to see perceptions about cryptocurrencies continuing to evolve, the industry is still at the beginning. It is up to all of us to continue our investor education so that investors - across generations and demographics - have access to this unique opportunity. ”


Other highlights are the facts that 42% of investors want to know more about Bitcoin and that more than 30% of investors want Bitcoin to be offered at more financial institutions.


Perception of Bitcoin as a legitimate asset is growing

If there is one general lesson from the Grayscale report, it is that attitudes toward Bitcoin are changing rapidly. The cryptocurrency is increasingly seen as a legitimate asset. The report confirms this, with 29% of respondents saying they have a more positive view of the asset.


In the past two years, the number of companies investing in BTC as a hedge against inflation has increased significantly. MicroStrategy is at the forefront of that group and has seen a wave of new companies invest in BTC as well. Even governments are opening up to the idea of ​​cryptocurrencies. El Salvador is of course the most famous country as it has made Bitcoin legal tender.


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