Billionaire Tilman Fertitta, owner of the Houston Rockets in the NBA, has jumped on the cryptocurrency bandwagon. His team - Houston Rockets - has partnered with NYDIG (a bitcoin platform) to bring the coins to the masses.
NYDIG is committed to bringing digital assets like Bitcoin to every village, city and town in the world. It does this by merging high technology and institutional funding to usher in a new era of financial products.
In a recent tweet, Fertitta is pushing the masses (albeit in a subtle way) to embrace change and embrace cryptocurrencies. He talks about Bitcoin and NYDIG and has a clear message:
NYDIG recently partnered with Post Oak Motor Cars to "Safely Unlock the Power of Bitcoin". The partnership gives customers the opportunity to buy luxury cars in BTC. The employees of the car company should also be able to automatically convert their payroll into Bitcoin.
Crypto is no stranger to the NBA league
The Dallas Mavericks are owned by Mark Cuban. The team has been accepting payments in Dogecoin and Bitcoin for a while.
The NBA league has stepped knee-deep into the NFTs (or non-fungible tokens) market and even has a package of licensed digital collectibles known as the NBA Top Shot.
The Houston Rockets are paid in Bitcoin for partnering with NYDIG, and the proceeds are held on the NYDIG platform.
Holding bitcoin - on the NYDIG platform - is a great example for the NBA league and beyond, as the gesture suggests that converting digital assets into fiat money is neither necessary nor an emergency.
The collaboration will fuel the growth of Bitcoin
According to Gretchen Sheirr, President of Business Operations at the Houston Rockets, the partnership will take Bitcoin's growth to new levels.
Partnering with NYDIG enables the Rockets to capitalize on Bitcoin's growth to provide creative rewards and payment options to our fan base and employees.
This partnership will bring Bitcoin to the fore in the city of Houston and help Rockets fans learn more about digital assets.
The Houston Rockets' arena currently holds nearly 18,000 concurrent visitors. The team's Twitter account has more than three million followers and the number is growing.
We can only hope that the Houston Rockets can handle the volatile nature of Bitcoin well. Because only recently the Bitcoin price fell to a new low of 60,000 US dollars. Before that, it hit an all-time high of over $ 68,000.
There is no doubt that the popular digital coin will resume its upward trend shortly. However, crypto analysts believe the new Bitcoin price is the proverbial sign of the calm before the storm.
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