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AMC partners with Sony Pictures for a Spider-Man NFT raffle



AMC Theaters is the youngest company to try its hand at the NFT industry. For this purpose, the US cinema chain has entered into a partnership with Sony Pictures. A November 28 press release stated that AMC plans to reward early Spider-Man: No Way Home ticket buyers with Spider-Man-themed NFTs.

According to the press release, AMC intends to offer up to 86,000 NFTs. The NFTs will reportedly contain 100 designs from Cub Studios. It is a renowned animation studio that has won BAFTA and Lovie awards for its work.

According to reports, the NFT raffle is only open to moviegoers who purchase or reserve tickets for December 16, the day of the film's premiere.

To prevent people from being shortlisted through unscrupulous methods, AMC requires guests to have their tickets scanned upon arrival for the film. In this way, the company wants to prevent no one from having the price of the tickets refunded or using the tickets only to receive the NFTs.

Cooperation with an energy-efficient blockchain

AMC announced that moviegoers who qualify to receive NFTs will notify them by email on December 22nd. The email will contain an NFT code and instructions on how to redeem the cards. You have to use the code by March 1st, 2022.

To ensure that NFT redemption runs smoothly, AMC plans to use a website that is operated with the help of WAX. It is an energy-efficient blockchain with an extremely low carbon footprint. The WAX ​​blockchain can reportedly process up to 15 million transactions per day.

AMC aims to meet the needs of shareholders and NFT fans

Commenting on the company's foray into the NFT industry, Aron Adam, CEO of AMC Theaters:

The guests of AMC cinemas as well as the shareholders of AMC Entertainment have called for AMC to enter the world of NFTs. We couldn't think of a more perfect path than to start with our good friends at Sony Pictures.

When introducing the partnership, Aron said it came at an opportune time as Spider-Man: No Way Home is one of the most anticipated films of 2021. He added that the talented artists at Cub Studios would play a vital role in paying due respect to the latest incarnation of the popular Spider-Man franchise.

Aron also noted that the Spider-Man NFTs are unlike anything the company has previously offered as ticket purchase gifts. However, he anticipates the 86,000 seats will be filled quickly, and theater-goers should endeavor to get their tickets as early as possible. Ticket sales started early this morning.

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