Starbucks launches NFT loyalty program

Starbucks Odyssey Experience: the gateway to the world of NFTs . Everyone is familiar with Starbucks, but so far the company has only been associated with their coffee. This is now changing, because now the US stock exchange company is also entering the NFT Space via Web3. A reward program like we've never seen before.

In contrast to many of the competition's NFTs, those from Starbucks are intended to be connected to an experience. Customers can win their own NFTs by successfully completing coffee-themed quizzes and mini-games. The rarer the NFT won, the more valuable it is. It grants access to goods and offers not previously available. "Starbucks Odyssey Experience" started on September 12, but is only available to a select few so far. It should be available to everyone later this year.

21st Century Reward Program

In order to increase interaction within the circle of customers, the NFTs can not only be collected but also exchanged with one another. If you want something specific, you can just buy it. This is particularly easy to do since no cryptocurrencies are required. Above all, this has the advantage that newcomers who have had no previous contact with the world of “non-fungible tokens” can also get a first insight.

„Leveraging Web3 technology will allow our members to access experiences and ownership that was not possible before“

said Brady Brewer, vice president of Starbucks. While traditional rewards programs are typically designed to improve the relationship between consumers and businesses, the focus here is on communication between consumers. The possibility of exchanging NFTs within the community should make previously unknown experiences possible. According to Brewer, this is a completely new approach to Web3.

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