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Starbucks advances into NFT space: customers soon with rewards program

 


Starbucks joins the companies that include NFTs as part of their offering. The coffee chain introduces its membership program powered by digital collectibles, resulting in a brand new immersive experience.


Following the example of other big brands like Nike and Tiffany's, Starbucks yesterday announced its entry into the NFT universe. The coffee chain has developed a new way to interact with its community. Starbucks now allows its customers and employees to buy digital collectibles. These unlock access to new interactive experiences.


Starbucks empowers community with Web3 technology

The coffee chain, which previously popularized new technologies , is now bringing the Web3 into the mainstream.


Brady Brewer, Starbucks Chief Marketing Officer, explained that the Starbucks Odyssey Experience is the first opportunity to connect not only customers and companies, but also participants with a rewards program.


Reward Program Interactive and Easily Accessible

The Starbucks Odyssey Experience invites community members to participate in various online activities. Participants can e.g. B. test their coffee knowledge or complete interactive games that are rewarded with NFTs .


The NFTs are rated based on their rarity, granting access to unique experiences and goods never before offered. The NFTs are not only collectible, but also exchangeable between members.


Starbucks simplifies access to digital collectibles for people new to the crypto world. Thus, no crypto wallets or cryptocurrencies are required to get NFTs. The purchase can also be made by credit card via the marketplace in the “Odyssey” app.


Starbucks Developed Odyssey Experience with Polygon

The Starbucks rewards program is launching on blockchain technology developed by Polygon, which uses less energy than first-generation blockchains. Using technology that aligns with Starbucks' sustainability goals and commitments was a top priority for the coffee chain.


Polygon's native token MATIC reacted positively to the announcement with an intraday surge of c.6% .


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