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Cardano outperforms Bitcoin in the ranking of the world's largest brands


 

The blockchain company behind Cardano (ADA) has secured the crypto industry a top spot in marketing agency MBLM’s new Brand Intimacy Ranking. Cardano made it to 26th place out of 600 brands, making it the strongest representative from the crypto sector.


As the ranking report explains, “brand intimacy” refers to the degree of emotional connection that a brand has built with its users or customers. MBLM uses artificial intelligence (AI) and big data to compile the rankings to quantify customer loyalty from some of the biggest brands in the world, including Disney, Tesla and Apple.


Among the 19 industries considered, the crypto industry is in the top 10, with Cardano considered the strongest crypto brand (ranked 26th). Market leader Bitcoin is just behind in 30th place.


As the marketing experts write, Cardano is only new to this year's ranking and was able to secure the crown as the strongest brand among crypto and financial service providers.


Cardano co-founder Charles Hoskinson told Cointelegraph that his company is built on the simple principle that all people are equal and should be able to live in a fair society. The blockchain company is working towards this goal in particular with the help of decentralization:


“What's so great about it is that you don't need a single founder anymore, you don't have to be in a specific culture or in a specific country. In the Cardano ecosystem, people from more than 100 different countries have now come together to achieve these goals.”

On Twitter , crypto users point out that Cardano was also able to outperform big brands like Google and eBay. Accordingly, a user summarizes that the project is not only the subject of funny memes, but "plays in a league with the big boys".


The report also notes that the pandemic has had a noticeable impact on brand performance. Customer loyalty has increased by 19% overall since the beginning of the corona crisis.

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