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Spotify starts with Roblox in Metaverse

 


Spotify secured a partnership with Roblox, one of the largest game development platforms in the world.


Spotify announced on May 3, 2022 on its own news blog that it is entering the Metaverse together with gaming platform Roblox . The streaming platform is setting up a "Spotify Island" in the interactive, virtual world of Roblox. People can't just spend time together there. The island is intended to serve as a "portal" to other, new worlds. Spotify wrote in the announcement:


“From the main Spotify island, players can head to the themed islands that come to life throughout the year. These destinations will be filled with exclusive content, artist interactions, and themed mini-quests designed for both superfans and curious explorers alike. And this launch is just a small taste of what users can experience on Roblox with Spotify Island.”


Spotify wants to pass on the share it takes with Roblox directly to the artists.


Launched in 2006, Roblox is an online gaming and development platform. Roblox itself is free and has its own in-game currency called Robux. In the fourth quarter of 2022, around 50 million people used the game every day. Roblox is particularly popular with young players, around 50% of users are under 13 years old.


The Roblox Metaverse is quite comparable to the blockchain-based Metaverse worlds of Decentraland and The Sandbox . Roblox also offers players the opportunity to create their own worlds and games and, like the blockchain metaverses, has a decentralized character. There are also very rare and expensive in-game items on Roblox.


There are no concrete NFT plans yet. However, according to Roblox Chief Business Officer Craig Donato, it's only a matter of time before that happens. Gamebeats asked Donato if the company will ever use NFTs. He replied: “Trading, buying, holding goods, collectibles, all these things are very powerful. We see a lot of demand on our platform. Some of the items on our platforms cost $50-60-70,000. That's pretty crazy. But yes, I think that will happen."


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