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Marketing: 44% of marketers plan campaigns in the metaverse

 


Marketing in the Metaverse - Advertising in digital worlds is definitely on the radar of many marketers in 2022. We'll show you why.


A survey by analytics firm Unsupervised showed that times are changing, and marketers must change with them. The survey polled 843 marketers of varying experience levels to find out how marketers are adapting to new trends.


Social media and content

Also in 2022, the most important area for marketing opportunities was social media and content marketing. This is true for all ages and experience levels of marketers. However, there is a new location: the Metaverse. 61% of all marketers want to have a brand presence in the Metaverse by 2022 .


Marketers with more than six years of experience are much more likely (64%) to support the existence of a brand in the metaverse than those with less experience (53%).


The crypto space has captured the imagination of marketers as well. 57% of respondents of all experience levels said that using cryptocurrencies will ideally be part of their marketing plans this year.


One in four marketers recognized the potential of NFTs . Non-fungible tokens took over the market last year. Among new marketers, NFTs were the fourth most popular trend.


Marketing im Metaverse

Unsupervised , the company that conducted the survey, said many marketers are already seeing the potential of the Metaverse.


“Cryptocurrency adoption, which has continued to grow in popularity this year, has been endorsed by 38% of marketers. This points to possible future growth in the industry and underscores the importance of adopting the Metaverse in future strategies.”


“Remaining flexible and being able to adapt to changes is the number one priority in marketing. If you take your finger on the pulse of the industry, you'll find that you don't even understand the marketing realm, let alone manage the content effectively. Many marketers have adapted to these changes. They've embraced new spaces like the Metaverse as places of seemingly endless possibilities."


Disclaimer

All information contained on our website has been researched to the best of our knowledge and belief. The journalistic contributions are for general information purposes only. Any action that the reader takes based on the information found on our website is entirely at their own risk.

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