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McLaren enters Metaverse and launches McLaren Special Operations (MSO) LAB

 


British luxury car manufacturer McLaren Automotive has created McLaren Special Operations (MSO) LAB to venture into the Metaverse and Web3 space. The MSO LAB will host the exclusive limited edition McLaren NFTs, with the first drop expected very soon.


According to McLaren's official announcement, the MSO LAB is McLaren's first step into the Metaverse and was created to "explore future performance".



The MSO LAB will essentially be a hub, allowing like-minded members to collaborate in a digital community. Plans are to unveil several other features such as the addition of exclusive perks and rewards, including a virtual tour of the MSO LAB Technology Center, access to member channels, and an invitation to special MSO LABS events.



In the announcement release, McLaren Automotive Chief Marketing Officer Gareth Dunsmore said:


“We have created a new way to interact with customers and fans in the Web3 universe. McLaren Special Operations is McLaren Automotive's in-house bespoke division. So it's absolutely fitting that MSO LAB will be our home, where we collaborate in the Metaverse, pushing the boundaries of possibility and design without being hampered by physical limitations.”


The upcoming McLaren NFT drop

The McLaren Automotive design team has partnered with the team at MSO LAB to create distinctive limited edition McLaren NFTs, the upcoming launch of which will include the Genesis Collection, a limited exclusive re-edition featuring an iconic McLaren car.


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