At the SXSW conference in Austin, Texas, Meta CEO Mark Zuckerberg announced that he was working on an NFT feature for Instagram . After the integration of non-fungible tokens on Twitter and Reddit , Zuckerberg and his companies now dare to enter the realm of the much-hyped NFTs.
While Twitter is all about NFT profile pictures, there is speculation that Reddit wants to build its own marketplace for the digital collectibles in order to compete with OpenSea , for example . Zuckerberg, however, is not showing his cards yet.
After the conference, tech journalist Casey Newton reported via Twitter that the meta boss also planned to mint NFTs on Instagram. When asked what exactly the feature will entail,"We've said before that we're exploring NFTs and we don't have any further information beyond what Mark has on the SXSW said”.
So it remains to be seen what exactly the new feature means for the platform. Deutsche Bank is already predicting that NFT integration on Instagram could push the sector sharply toward mass adoption .
NFT sector in China's shortage
While US social media platforms are outdoing each other with news about new NFT features, China is backtracking.
According to crypto journalist Colin Wu reporting on the spot, popular news service WeChat suspended accounts related to NFTs. The reason: spread of speculation. On Twitter, Wu said:
WeChat, which has 1.2 billion users, said it has banned NFT accounts en masse, requires them to have a Chinese government-provided blockchain corporate login, and bans secondary transactions.
After the Middle Kingdom put a stop to the crypto mining sector, the general ban on crypto transactions soon followed. There are also strict rules for the NFT sector.
Just recently, the company behind WeChat, Tencent , founded its own NFT marketplace with the wholesaler Alibaba . However, due to new guidelines in China, the trading venue underwent a rebranding that renamed the term “NFT” to “Digital Collectible”.
China continues to pursue its surveillance strategy. While the government is generally putting a stop to cryptocurrencies, the Chinese central bank digital currency (CBDC) is becoming more and more integrated into everyday life. This narrative is slowly being observed in the NFT sector as well: preferably only state-owned projects .
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