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Entain uses Syntropy to improve its network for Web3

 


Entain is one of the largest sports betting and gaming companies in the world.

Syntropy's blockchain-based technology will help Entain reduce latency as it looks to expand into the Metaverse and Web3 

Entain, a London Stock Exchange-listed sports betting giant, has announced the integration of Syntropy to help the company achieve its Metaverse and Web3 goals.


Syntropy's Decentralized Autonomous Routing Protocol (DARP) will help Entain tap into global data centers, resulting in reduced latency and packet loss, the FTSE 100 company said .


Enttain hopes to use the technology to drive improvements across its network, giving it greater reliability as it looks to expand into the growing Metaverse ecosystem. The fully programmable, blockchain-based Syntropy relay network also provides security, with connectivity to the best data centers, internet service providers (ISPs), clouds and devices helping to achieve the above benefits.


According to Syntropy CEO Domas Povilauskas, delivering an immersive experience to users may not work with the current internet infrastructure.


In particular, the routing protocols do not offer any performance optimization. His company's use of open, decentralized technology helps companies overcome potential performance barriers, he noted.


" Entain's forward-thinking networking team recognized the need for a Web3-enabled connectivity system as they enter the entertainment industry in the Metaverse and NFTs, " said Povilauskas.


Entain's march into Metaverse space follows the recent launch of the company's global innovation hub, Ennovate Labs . The accelerator and incubator program targets disruptive technologies in the sports and entertainment metaverse and has an initial investment of £100m.


Companies working with Entain on the project include Theta Labs and telecom companies Verizon and BT.

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