BAT is up another 5% in 24 hours

The Basic Attention Token live price today is $0.73 with a 24-hour trading volume of $162.18 million. The token, which ranks 72nd by market cap, is up 4.72% in the past 24 hours. If you want to learn what BAT is and how and where to buy BAT, this guide is for you.

What is BAT?

BAT is the token powering a new blockchain-based digital advertising platform designed to fairly reward users for their attention while offering advertisers a better return on their ad spend.

This experience is delivered through the Brave Browser, which allows users to watch privacy ads and earn BAT rewards for doing so. On the other hand, advertisers can serve targeted ads to maximize engagement and reduce losses due to ad fraud and abuse.

BAT constantly holds contests and giveaways, which contributes to its rising popularity. It is the unit of reward in this advertising ecosystem, exchanged between advertisers, publishers and users.

Advertisers pay for their advertising campaigns in BAT tokens. 70% of these funds are distributed to users. Intermediaries are cut out of the equation to improve cost efficiency.

Should I buy BAT today?

Considering how difficult it is to make an accurate cryptocurrency prediction, you should never make decisions affecting your finances before doing in-depth market analysis. Don't invest more than you can afford to lose.

BAT Price Prediction

Trading Beasts predicts an increase in the price of the coin. It could reach $0.97 in mid-2022. According to CoinSwitch, it will not reach $1 until 2025.

Digital Coin Price is far more bullish. They predict that the price could reach $1 by the end of this year.

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