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Ubisoft sends the Rabbids into the Metaverse: The Sandbox partnership

 


Gaming giant Ubisoft has partnered with The Sandbox. The focus of the sandbox partnership should be on interaction with users, with Ubisoft diving into the metaverse with Rabbids.


The Sandbox is a leading platform in the Metaverse space. There, users can stay and exchange information digitally. The strong growth of the platform has increased interest, especially in the traditional gaming industry. Many different companies are therefore already on the move in the Metaverse and have bought their own plots of land for future projects. The partnership was announced in an official post by The Sandbox on Medium .


Guillaume Mammi, senior manager of new deals and partnerships at Ubisoft, explained:


We look forward to bringing Rabbids to The Sandbox community and giving players the ability to create their own original experiences incorporating elements of our game IP. We can't wait to see how they make the world of Rabbids their own.


He further continued:


An obvious new, fun playground addition to the long list of Rabbids world invasions, The Sandbox is a great opportunity for Ubisoft to try out an experience in the Metaverse of its brands.


Achievements by Ubisoft

Ubisoft has already shaped generations today. In recent years, games such as Assassin's Creed, Far Cry and Rayman have achieved high user numbers. Could The Sandbox partnership pull other gaming companies into the Metaverse in the future?



Potential for existing gaming sector

It is not clear how exactly Ubisoft should position itself in the future. Due to the positive basic attitude towards the Metaverse, the sandbox partnership can show some additional markets for Ubisoft. Above all, direct customer contact will play a decisive role here.


Other companies from the gaming sector could also be motivated by possible successes from Ubisoft to get involved. In the current market phase, which is still very young, it is not really clear why exactly one platform should be used for the Metaverse. Investments in limited plots of land can also collapse in a digital world after hype about technical developments. Therefore, it remains exciting how Ubisoft integrates the Metaverse into the existing core business in order to demonstrate long-term economic success that goes beyond simple marketing.

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