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Formula 1 will soon fly the Crypto.com flag

 


Crypto exchange Crypto.com is now increasing its profile by sponsoring the Formula 1 race in Miami.


Crypto.com has taken another step in sports marketing. The crypto exchange and has once again partnered with Formula 1 to become the official title partner of the new Formula 1 Grand Prix in Miami, Florida. The announcement comes just days before the broadcast of the current season's football final, Super Bowl LVI, which is also the most-watched sporting event in the United States. Crypto.com bought an ad there that reached a good 96 million people, if you look at the figures for the last few years. The exchange is rumored to have paid about $6.5 million for the spot . 


According to a press release , the organizers of the Miami Grand Prix have signed a nine-year contract with the Exchange. The race will officially be called the Formula 1 Crypto.com Miami Grand Prix . In addition, details for a dedicated VIP grandstand and a special fan zone were announced.


Crypto.com also at the awards ceremony

Formula 1 fans should already be familiar with the Crypto.com logos. The crypto exchange has been the official advertising partner of the racing class since 2021 and sponsors their sprint events. The Crypto.com logo will now be featured in many locations around the Miami circuit, as well as appearing on the podium and winners' trophies.


Technology and innovation are at the heart of our work, strategically aligned with racing, and together we will create exciting experiences at the intersection of Web3 and F1 Racing


, said Kris Marszalek, co-founder and CEO of Crypto.com. Not least due to its strong sponsorship commitment, the exchange has managed to stand up to the top dogs Binance , FTX or Coinbase , at least in North America .

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