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BuzzFeed Faces Criticism After Bored Ape Yacht Club Co-Founders "Doxxed"

 


Should Web3 billionaires be allowed to work under a pseudonym? The community appears to support this, and has criticized media platform Buzzfeed for releasing the real identities of two of the four founders of the BAYC NFT collection.


American media and entertainment company Buzzfeed has revealed the identities of two of the four founders of the Bored Ape Yacht Club (BAYC) NFT collection. "Gordon Goner" and "Gargamel" are Greg Solano and Wylie Aronow in real life.


Journalist Kate Notopoulos published an article on Friday entitled "We've found the real names of the pseudonymous founders of Bored Ape Yacht Club".



Notopoulos discovered the identities of the two by examining the public records of Yuga Labs, the company behind the collection. Yuga was incorporated in Delaware and is associated with a Solano address. Further recordings refer to Aronow.


The tech reporter argued "there are reasons why in the traditional business world the CEO or founder of a company uses their real name and not a pseudonym". She added, "The people behind BAYC are attracting investors and running a company that is potentially worth billions."


"How can you hold them accountable if you don't know who they are?"

Officers of publicly traded companies must be named in SEC documents and reports. However, executives of smaller private companies are often required to use their real names due to banking regulations and identity verification requirements.


"Some of these laws are designed to prevent terrorists, criminals or sanctioned countries from doing business in the United States," Notopoulos said.



However, the involuntary disclosure of Aronow and Solano's identities has drawn strong criticism from people in the Web3 community. They refer to this article as so-called " doxxing ". This is not appropriate journalistic practice. Doxxing is when someone's identity is involuntarily made public.


In a  tweet  on Saturday, crypto podcaster Cobie called the article "typical Buzzfeed junk" and said the media outlet "doxxed people for clicks and ad revenue." Meanwhile, venture capitalist Mike Solana wrote that there was "absolutely no reason to doxx these people." He added: "They are literally cartoon monkeys".


Messari founder Ryan Selkis also criticized the move, sharing a 2009 tweet by Notopoulos in which she used a homophobic slur.


Notopoulos was relatively unimpressed by these reactions. She posted a screenshot from a message from someone who threatened to release her personal information. He threatened to make her "location, her place of work, her parents' house and the addresses of her siblings" public.


In response to the threat, she asked the subject if he was a "big, strong guy," to which the subject replied, "No, I'm a sword." A sword in this case is someone who buys new coins very early and then sells them when they rise. The only purpose behind it is to make as much profit as possible. She replied, "Bullshit. They have a heavy dresser that they need help carrying to the garage."


On Friday, Yuga Labs announced that the NFT Collection is in financing talks with A16z, one of Silicon Valley's leading venture capital firms . This company values ​​the collection at $5 billion.



Solano and Aronow aren't the first big names in crypto to be inadvertently exposed this year. On Jan. 27, Cointelegraph published an article stating that the co-founder of decentralized finance protocol Wonderland, using the alias 0xSifu, was also a co-founder of now-defunct Canadian exchange QuadrigaCX .

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