Defending UFC heavyweight champion Francis Ngannou has announced that he will receive half of his UFC 270 money in Bitcoin via the well-known Cash App.
UFC boxers and bitcoin
The French-Cameroonian MMA boxer will face undefeated Cirly Gane on January 23. The fight is for $750,000. In a tweet published on January 18, Ngannou said:
“Having done a lot of research on bitcoin, I genuinely believe it's the future of money, man. Bitcoin is valuable, safe and nobody can mess with it.”
He also wrote :
“ I believe Bitcoin can empower people everywhere. So I'm excited to partner with @CashApp to get half of my #UFC270 money in Bitcoin. I want to make bitcoin more accessible to my fans, so I'm giving out $300,000 worth of bitcoin! Follow @CashApp + leave a $cashtag with #PaidInBitcoin.”
The fight will take place at the Honda Center in California with over 18,000 spectators. In the first defense of Ngannou's title is the Kamp
Ngannou is also not the first professional MMA fighter to receive earnings in Bitcoin. In a Dec. 17 interview, Kevin Lee said Russia-based Eagly Fighting Championship will pay him in BTC.
Crypto and the sports space
The crypto world is slowly making its way into the sports world as well. More and more partnerships can be seen between teams, venues and others.
In one of the largest crypto sports partnerships in Australia, the women's section of the Aussie Rules called AFLW just inked a $25 million deal with Crypto.com. Crypto.com also secured the rights to rebrand the venue as Crypto.com for 20 years in mid-November in a $700 million deal for Los Angeles' Staples Arena.
In June and July, respectively, the company signed extensive sponsorship deals with Formula 1 and the UFC.
Cash App has partnered with several NFL players, including Los Angeles Rams wide receiver Odell Beckham Jr. and Green Bay Packers quarterback Aaron Rodgers. Through these partnerships, players receive their salary in BTC.
Tampa Bay Buccaneers quarterback Tom Brady has taken an equity interest in FTX Trading and will receive cryptocurrencies as part of the endorsement deal. He acts as an ambassador for FTX. The company also has deals with the Miami Heat and Major League Baseball.
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