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Samsung is recreating New York cult shop via Decentraland in the Metaverse

 


Samsung's new Metaverse branch is a reflection of the famous store on Washington Street in Manhattan.


With Samsung, the next major corporation is now daring to take the step into the Metaverse, with the South Korean company opting for Decentraland as its platform.


Accordingly, the large electronics manufacturer announced on Thursday that a 1: 1 image of the famous Samsung store in New York will be opened in virtual reality. Especially in times of corona and lockdown, the project is intended to ensure that the direct line to customers is not lost.


The Metaverse store is a replica of the Samsung store in the famous New York borough of Manhattan. Interested customers can now visit the Samsung 837X Shop in the Metaverse, but only for a limited time. According to the electronics company, this is one of the largest construction projects ever in Decentraland.


In order to be able to visit the shop in the virtual world, users first have to log into Decentraland via web browser. Then the avatar of the respective customer is teleported directly to the digital Samsung branch. After entering the lobby, a virtual tour guide leads the customer avatar into one of three rooms, which are divided into the subject areas Sustainability, Customization and Connection.


The Samsung 837X Store has, among other things, a “Connectivity Theater” and a “Sustainability Forest”, and there will also be a music event on the “Customization Stage”.


The large South Korean corporation is already using crypto and blockchain in other ways, for example a trading platform for non-fungible tokens (NFTs) is being integrated into the company's new smart TVs . Initially, the Micro LED, Neo QLED and The Frame models will be able to enjoy the corresponding NFT app.


 


The South Korean technology giant recently announced the release of a new smart TV range with an integrated nonfungible token (NFT) platform. Micro LED, Neo QLED and The Frame are just a few of Samsung’s 2022 smart TVs that will have an NFT Platform app for discovering, purchasing and trading digital art.

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