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Ubisoft is giving away NFTs to PC gamers



The major game publisher Ubisoft will integrate NFT items into its games.

Ubisoft was the first major video game publisher interested in the blockchain space and has been experimenting with crypto game prototypes and supporting startups in recent years. But now the gaming giant is actually going to be implementing NFTs within one of its major franchises in a new initiative running on Tezos.

NFTs will be introduced in Ubisoft's Ghost Recon Breakpoint as unique, collectable in-world cosmetics, the publisher announced on Tuesday. Ubisoft called the introduction of NFTs into their game an "experiment".

Ubisoft refers to its NFT drops as "Digits" and plans to release free NFTs for early adopters on December 9th, 12th and 15th. Further drops are planned for 2022.

Digits will be the first NFTs "playable in an AAA game," according to the publisher. The digits are introduced into the Windows PC versions of Breakpoint via the Ubisoft Connect platform. Ubisoft is also in the process of setting up another platform called Ubisoft Quartz to manage the acquisition of these NFTs.

Digits can be requested through Ubisoft Quartz when the platform's beta begins on December 9th at 1:00 p.m. EST in the United States and Canada. Quartz will also be available in Brazil, Spain, France, Belgium, Germany, Italy and Australia at the same hour (local time).

Ubisoft, which had sales of $ 2.5 billion in its most recent fiscal year, is the largest game company to adopt NFTs. And that's typical, because Ubisoft often relies on new technologies and is often the first to introduce games on new platforms.

Ubisoft began researching the crypto and NFT space years ago and developed a Minecraft-like prototype game called HashCraft. Since then, Ubisoft has worked with numerous crypto startups as part of its Entrepreneurs Lab program, supporting projects such as Axie Infinity, Nine Chronicles and NBA Top Shot. In April of this year, Ubisoft also became a corporate validator on the Tezos network.

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