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Moving to the Metaverse - why is a loyal community so important?



 "What is the Metaverse?" The answer is both complicated and sketchy. As much as we believe we understand the metaverse now, so much will it change and grow even in other areas that we cannot yet imagine.


The metaverse is the next level of communication. And as with every new development, everyone strives to secure their share now.


But there is still a lot of work to be done to reach the masses. And not every early adopter is automatically successful. Only those who take their existing communities with them into this new space will also help shape the future of the Metaverse.


Build and maintain trust

I've brought my existing fans into the NFT space with strong social connections, unique offerings built on years of physical art experience, and a lot of hard work and patience . And now I can tell you how I did it.


We often hear that the Metaverse is about communities and connection. At first glance, this seems like a new concept. But in reality it is about trust . It is the foundation of society as we know it - both in real life and online.


I've built my entire career on strong relationships and trust in my work. I bring people into my studio and show them the process and also my failures. It's no different in the Metaverse. I can't stress enough how important it is to have a strong community right from the start. But that is not possible without building trust and being vulnerable. It was only after building a loyal following that I moved towards the collective Metaverse experience.


Do not build up any pressure to switch to the Metaverse

The transition should feel natural. My community learns and discovers the new world together with me. It will never feel forced. You don't have to tell your followers that the metaverse is the only way to interact. You don't have to exclude other channels per se. The goal is a pleasant, gradual change. First of all, you should arouse interest in the Metaverse. Get your point of view on the area and make it clear why you are interested in it.


Then you encourage your community to meet in a metaverse-friendly location. If your friends, fans and followers share your enthusiasm, they can bring in new ideas and experiences that are particularly valuable or only possible in the Metaverse. I chose NFTs because they have the potential to change the old world of art. Just like the metaverse will change communication.


NFTs and the Metaverse

NFTs are particularly suitable for the metaverse. As works of art and media owned primarily online, it's not just about profit, but - perhaps more importantly - the potential to democratize art collecting. I made art for Dan Gilbert and Elton John and I am honored to have my work on the walls of many famous people. But the 1% shouldn't be the only ones who can buy and own the original artwork.


While NFTs can be sold at really outrageous prices, the space also gives artists a chance to sell their work at affordable prices. Through the metaverse and the transfer of property rights into the digital space, my fans can participate in my works and exhibit them in their home or online with their avatar.


So my decision to publish new and existing artworks as NFTs is not about hype. Rather, it is about adapting a product to the medium . Just as digital music thrives on the internet, so do NFTs fit perfectly into the metaverse, and tokenization could be the future of art. Just like digitization was the future of music.


I use artificial intelligence in my work with NFTs because computers are now part of my creative process. The result was exciting and unexpected for me as an artist and I'm proud to share it with my community. Whatever product or idea you want to offer in the Metaverse, make sure it's something that unfolds both your strengths as a creator and the benefits of this new online world.


Infinite potential in the metaverse

The metaverse is not the final frontier of human interaction, nor is the internet or the telephone. Like the Internet, the Metaverse won't be what we initially imagined in a decade or two (or sooner). Right now it offers infinite potential.


For those of us who want to be a part of the birth of this new universe, it will be worthwhile to build a loyal community that will transition into the Metaverse and offer a product that will fit into our new digital life.


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