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Croatia's largest supermarket chain is now accepting cryptocurrencies



Konzum, the largest supermarket chain in Croatia, is moving with the times and is offering payments in cryptocurrencies such as Bitcoin for the first time.

The largest supermarket chain in Croatia, Konzum, recently introduced payments with 9 cryptocurrencies. Konzum has enabled customers to pay for their groceries and other items sold through the supermarket's online shopping platform. The retail company also plans to offer crypto payment options in its physical stores as well.

According to the announcement, the supported cryptocurrencies include Bitcoin, Ether (ETH), Bitcoin Cash (BCH), EOS (EOS), Dai (DAI), Ripple (XRP), Stellar (XLM) and stablecoins such as Tether (USDT) and USD Coin (USDC).

To enable such payments, Konzum is partnering with the local fintech company Electrocoin and its PayCek system, known as Croatia's first cryptocurrency payment processor. Given the volatility of most digital tokens, the latter guarantees the buyer a fixed exchange rate at the beginning of the transaction and offers enough time for a successful execution. Uroš Kalinić, Board member of Konzum for Finance and IT, said:

“As Croatia's largest retail chain, which has consistently led the domestic market in terms of business results and technological achievements for almost 65 years of history, we pride ourselves on being a leader in another area that is rapidly evolving and defining the future be."

Kalinić said he was delighted to be leading in an area where the future is changing rapidly. He also pointed to the decades-long history of the supermarket, which is the leader in Croatia in terms of business results and technological achievements.

Konzum is not only the leading supermarket chain in Croatia, but also the largest in the Western Balkans. In addition to its home country, it extends to two other countries: Bosnia and Herzegovina and Serbia. The retail giant serves over 650,000 customers daily in its 700+ stores, some of which will also offer the cryptocurrency option in the coming months.

Another large e-commerce company that recently settled more digital assets is Newegg. The California-based company, which started accepting Bitcoin as a payment method back in 2014, has now added the popular Shiba Inu (SHIB) meme coin to its list of supported digital assets.

 

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