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31,000 dislikes: Ubisoft hides NFT announcement video



Ubisoft's entry into the NFT market is not really well received by gamers. The announcement video received 31,000 dislikes and only around 1,200 likes on YouTube.

With Quartz, the games company Ubisoft wants to introduce cosmetic items as non-fungible tokens (NFT) for the first time . The unique items, which sometimes only differ by the different numbers printed on them, are stored on a blockchain and can be sold by their respective owners at any time. At the start of the Quartz Beta, the NFT items will initially be available in the shooter game "Ghost Recon Breakpoint". The concept doesn't seem to really convince gamers on the inside.

An announcement video posted on Youtube has received 31,000 dislikes so far. The whole thing was rated positively by only 1,200 users. Less than four percent were able to gain something positive from the video. In response, Ubisoft is now hiding the clip. You can still access it with the corresponding link, but the video can no longer be found using the YouTube search.

The comments below the video are also mostly negative. "For me, this is a blatant sign that you are cannibalizing the 'Ghost Recon franchise' for literally every penny while you put minimal effort into the actual game itself," one comment said, for example. In another it says, "The most ridiculous thing for me is that, as far as I understand it, none of these features actually require NFT."

This is how quartz works - and that's the problem with it

Items issued as Quartz NFT can differ in various ways. On the one hand, there should be particularly rare items that are only available in very small quantities. Others should contain the player names of their previous owners. Most of them, however, will only differ in that they have a serial number on them.

Ubisoft advertises that gamers can, for example, buy items that have previously been shown to have been used in the game by known streamers. Critics, however, argue that no blockchain is necessary for this. Other games have long offered similar functions - without any NFT.

Others criticize that Ubisoft ultimately retains full control despite the decentralized nature of the blockchain. If you want to trade items, you first have to reach a certain level in "Ghost Recon Breakpoint". This is controlled via a central Ubisoft server. If Ubisoft deletes your game account, you will no longer be able to own any items.

Even when it comes to trading, players are not really as free as blockchain fans would like. The purchase and sale of the items may only be carried out via two NFT marketplaces approved by Ubisoft. The actual advantages of a blockchain-based solution are accordingly limited, while Ubisoft points out at the same time that the group has no way of reversing purchases due to the use of the technology. Accordingly, players who are victims of fraud are unlucky.

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