The digital asset platform Bakkt Holdings Inc. has announced that its users can now also buy and sell Ethereum (ETH). They can also send ETH tokens to others directly via the Bakkt app.
Ethereum is not the first cryptocurrency available on Bakkt. Bitcoin was previously included in the offer. This gives users access to both major cryptocurrencies, which make up more than half of the total market capitalization of all cryptocurrencies.
Bakkt CEO Gavin Michael commented on this move:
Bakkt users already have the option to use Bitcoin with the app. We are confident that Ethereum will complement our growing ecosystem of partners and assets.
Survey: retail investor interest in cryptocurrencies like Ethereum is growing
The news comes at a time when interest in cryptocurrencies is steadily growing among investors. Bakkt recently conducted a survey of US consumers on this subject. This revealed that almost half of those surveyed had bought some form of cryptocurrency within the last year. Many of those who haven't done so have expressed an interest in investing before the end of 2021.
Michael explained:
For Bakkt, first and foremost is that digital assets can be flexibly made available to our users. With Ethereum, we have added a popular and growing cryptocurrency to our range.
Over the past year, Ethereum has grown in size significantly. It is now the second-largest digital currency after Bitcoin. By giving its users access to Ethereum, Bakkt facilitates the flow of digital commerce in line with the company's mission to connect the digital economy.
Bakkt's platform is available through a mobile app. It offers its users a number of loyalty programs and numerous opportunities to use digital currencies. The company was founded in 2018, making it a relatively new player in the crypto market.
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