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Visa plans to launch an NFT program



Payment provider Visa is looking to build on its NFT ideas by partnering with a popular artist to launch a new project.

Visa shows interest in NFTs

Global financial services company Visa is partnering with NFT artist Micah Johnson to develop a program that will enable artists to better understand the NFT industry and leverage various public blockchains to develop and sell their digital works.


On October 13, Visa announced in a press release that it wanted to create a connection between artists and its network of payment partners. This would benefit creators most of all as it would expand the reach of their audience and fuel business growth.

This new development follows almost two months after Visa's first NFT purchase. In August, the financial services company paid 49.5 ETH for a CryptoPunk NFT, which was valued at $ 160,000 at the time.

In the meantime, the company announced in its latest announcement that it would select a group of developers to form the first class of Visa through an official application process. The company will sponsor the group and provide advisory services.

Visa's partner, Micah Johnson, was a former Major League Baseball (MLB) player who retired in 2018 to become an NFT artist. He is the creator of “Aku”, a young African American boy with a large space helmet who dreams of becoming an astronaut.

The NFT character first saw the light of day in February 2021 and was valued at over $ 2 million in 24 hours. Aku later became the first NFT to have TV and film rights optional.

Johnson said of working with Visa:

“I am excited to have the opportunity to work with and learn from a trusted brand like Visa. By working together, we want to equip creators with the resources they need to stay on top of this revolution. "

Visa has joined a list of companies looking to break into the NFT industry. In September, the video streaming platform TikTok announced the launch of its own NFT collection, which will feature videos from some influential creators such as Lil Nas X, Brittany Broski and Rudy Willingham.

As we reported, even the US crypto exchange Coinbase has plans to create an NFT marketplace that will initially be for ERC-721 and ERC-1155 tokens. The FTX exchange previously launched its NFT marketplace called Solana NFT Marketplace for US customers.

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