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McDonalds NFT "Big Mac Cube" released for anniversary!



On Friday October 8th, 2021, McDonalds China announced the release of its first NFT to celebrate the 31st anniversary of its entry into mainland China. The office in Shanghai served as inspiration for the Big Mac Cube.

McDonalds NFT „Big Mac“

The first NFT to be launched by McDonalds China is called the “Big Mac Cube”. It's named after one of the restaurant chain's most popular burgers. Back in April, France has a similar NFT published.

The Big Mac Cube is a three-dimensional, dynamic, digital creative work that is inspired by the brand spirit of McDonalds and the shape of the new headquarters. A total of 188 NFT creative works are to be available in the form of limited gifts for employees and customers of the franchise company.

McDonalds China CEO Zhang Jiaying expressed his delight that McDonalds is the first domestic restaurant brand to launch an NFT.

McDonald's is a young and trendy brand that has always paid attention to fashion trends and cutting-edge technology.

Inspired by new Shanghai headquarters

The Big Mac Cube is inspired by the structure of the new main building in Shanghai. The design represents the company's characteristic colors: red, orange and yellow.

The fast food franchise chain also designed the pieces based on five company values ​​plus three keywords. The values ​​are service, tolerance, integrity, community and family. The keywords are love, technology and trend. On this basis, the company designed eight three-dimensional scenes and combined them with the shape of the new headquarters.

Commenting on the inspiration, the CEO said:

The new McDonalds China headquarters is a brand new development from McDonalds China. A milestone. At this special moment, we are using the shape of the NFT to share the innovation, digitization and trend art of McDonald's with employees and consumers.

Fast-food chains and NFTs

McDonald's is just one of the fast-food chains that has looked into NFT recently. Other companies like Taco Bell, Burger King, and Budweiser have already published NFTs.

In March, Taco Bell was the first fast-food chain to jump on the NFT trend. The company released five versions of digital works of art called “NFTacoBells”, five of which were sold. A total of 25 crypto artworks were sold in less than 30 minutes on Rarible, an NFT trading platform.

Last month, Burger King also launched an NFT campaign with the online NFT platform Sweet. The “Keep It Real Meals” initiative shows QR codes that can be found on almost six million food packaging. Scanning the QR codes unlocks a digital collectible, and collecting these codes can unlock bonus NFTs.

McDonalds has struggled to adapt to the ever-evolving digital world. Just last month, the franchise became the first major fast-food restaurant in the world to accept Bitcoin as a payment option. This was made possible by the introduction of Bitcoin as legal tender in El Salvador.

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