The subsequently denied rumor that Amazon will soon accept Bitcoin has brought the crypto market back to life after a week-long summer break. As irrelevant as the news may be in the aftermath, it shows that the market is thirsty for news that drives prices. What are the reasons for the Bitcoin price to crack its all-time high of May 2021 this year? After the Corona lockdown months, most people have better things to do than put their money in assets like Bitcoin. Instead, going to restaurants, vacations and shopping trips are on the to-do list - instead of investments, consumption comes first again. Of course, this is by no means the only reason for the weeks of privation on the crypto market, but at least one single influencing factor among many. There are good reasons for the fact that it could soon look completely different again, ergo Bitcoin switches back to rally mode: 1. News without effects After the numerous bad news in May, June and July, the crypto market is reacting les